MARKETING RELATED TERMINOLGY FOR BANK EXAMS

Marketing:
Marketing is nothing but buying or selling the goods or products in a market. It includes transfer of goods from producer or seller to the customer. Marketing includes advertisement, selling, shipping etc.
There are 4P's in the marketing.
1. Product
2. Price
3. Place
4. Promotional Strategy.
Marketing Abbreviations:
Below are the common and important banking abbreviations. Requesting you to go through the below abbreviation list before taking online test.
ABM – Account Based Marketing
AOV – Average Order Value
B2B – Business-to-Business
B2C – Business-to-Consumer

BR – Bounce Rate
BI – Business Intelligence
CAC – Customer Acquisition Cost

CLV – Customer Lifetime Value
CRM – Customer Relationship Management
CMO – Chief Marketing Officer
CMS – Content Management System
CPA – Cost-per-Action
CPS – Cost per Sale
CPO – Cost per Order
CPM – Cost per thousand
CTR – Click through Rate
DM – Digital Marketing
DMP – Decision Making Process
DMP – Data Management Platform
DMU – Decision Making Unit
EM – Email
EPM – Earning per thousand
EPOS – Electronic Point of Sale
LTV – Life Time Value
MAL – Marketing Accepted Lead
MQL – Marketing Qualified Lead
MoM – Month-over-Month
MAP – Marketing Automation Platform
MTD – Month-to-Date
NPD – New Product Development
OPM – Outsourced Program Manager
POS – Point of Sale
PPC – Pay-per-Click
PPL – Pay per Lead
PPV – Pay per View
PPS – Pay per Sale
PURL – Personalized URL
ROI – Return on Investment                                            
SLA – Service Level Agreement
SMB – Small-to-Medium Business
SAL – Sales Accepted Lead
SGL – Sales Genemail.com